RIA Marketing Platform Guide (2026) | AMS

RIA Marketing Platform: The Complete Guide for Registered Investment Advisers (2026)RIAs operate under the SEC Marketing Rule 206(4)-1 — updated in 2022 to permit testimonials and endorsements for the first time since the 1940 Investment Advisers Act. This guide covers what RIAs need from a marketing platform, how the updated SEC rule changes your marketing options, and how the leading platforms compare for registered investment advisers.

SEC Marketing Rule 2022 update: testimonials and endorsements now permitted with required disclosures

No pre-approval requirement under SEC rules (unlike FINRA Rule 2210) — streamlining your compliance workflow

Books and records: all marketing content must be retained under the Investment Advisers Act

Advisor Marketing System: AI-original content, SEC-compliant workflow, starting at $97/month

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